Alta Global Enhances SBG Ireland's Appeal with Warrior Training Program

Alta Global Group Limited, listed as MMA on NYSE American, has significantly boosted SBG Ireland's profile since initiating its Warrior Training Program in 2017. Spearheaded by co-founder John Kavanagh, the program transformed the gym into a premier martial arts destination in Dublin and beyond, attracting over 700 new members.

The Warrior Training Program, a 20-week course encompassing various martial arts disciplines, culminates in a sanctioned amateur MMA fight night. This innovative approach has not only raised SBG Ireland’s status but has also spread successfully to multiple locations across Ireland.

With its effective strategy, the program reports more than 100 participants at some SBG Ireland locations, substantially higher than the global average for Alta programs. This success story reflects Alta's broader ambition to enhance martial arts training and expand its gym network, currently partnering with over 500 gyms worldwide.