Shelly Group Achieves Significant Q4 Revenue Growth Through Strong Black Friday Sales

Shelly Group SE, a prominent provider of IoT and smart building solutions based in Sofia, Bulgaria, reported a 50% increase in revenue during the 2025 Black Friday period, reaching EUR 36.0 million. This growth was primarily attributed to the exceptional performance of the company's web shop and a rising share of professional users. Notably, demand in Italy and the UK contributed positively, with products like Shelly LOQED smart locks and Shelly BLU TRV thermostats driving sales.

The Board of Directors maintains its revenue forecast for 2025, expecting between EUR 145 million and EUR 155 million, with EBIT expected between EUR 35 million and EUR 40 million. These figures underscore the company's continued expansion in higher-margin business areas. Wolfgang Kirsch, Co-CEO, emphasized their value-for-money positioning and the growing relevance of professional product lines.