Alison.ai Secures $13M to Boost AI-Driven Advertising Solutions

Alison Technologies Ltd, known as Alison.ai, has announced the completion of a $13.3 million Seed funding round. Led by Almaz Capital, this round saw participation from Foresight Group, Cardumen Capital, Crescendo Venture Partners, and Alumni Ventures. The funds intend to support Alison.ai's strategic growth in the US and Western Europe. The focus will be on enhancing video creation capabilities and launching additional products.

The advertising industry faces challenges with inefficient ad spend. Alison.ai seeks to mitigate these inefficiencies with advanced AI technology. By leveraging this technology, Alison.ai claims to improve return on advertising spend (ROAS) by three times, increase click-through rates (CTR) by 200%, and reduce budgets by 50%. Since its founding in 2021, Alison.ai has become a leader in AI advertising, working with notable clients like LG, Ferrara Candy Company, and TikTok.