Ad Pepper Media's Strategic Move Boosts Investor Confidence

Ad Pepper Media International N.V. has received a Buy recommendation from First Berlin Equity Research, confirmed by analyst Dr. Karsten von Blumenthal. The recommended target price stands at €4.10, with expectations for a 37% upside over the next year. This follows Ad Pepper's acquisition of an additional 14.5% stake in solute, increasing its shareholding to 59%. The move allows Ad Pepper to consolidate solute, enhancing its position in the AdTech sector.

The recent Q1 report from Ad Pepper revealed figures slightly weaker than the previous year. However, the strategic acquisition overshadowed these results, signifying a stronger business trajectory. The combined revenue and EBITDA projected for 2024 are €66 million and €5.9 million, respectively. The market has responded positively, with an uptick in Ad Pepper's share price since late April, indicating investor confidence in the company's amplified AdTech focus and improved earnings potential.