Targetspot expands its presence in the European market with a new operation
in the United Kingdom
AudioValley, the international specialist in BtoB solutions in the digital
audio sector, (ISIN Code: BE0974334667/ticker symbol: ALAVY) has announced the
opening of a sales office in the United Kingdom, thus strengthening its
positioning in the buoyant European digital audio market.
The United Kingdom is a key objective in Targetspot's geographic expansion
strategy. Over half of the UK population (52.6% in Q4 2018, growing
continuously since the arrival of digital radio, RAJAR study published on 7
February 2019) listens to the radio on digital media. This shift in listening
habits driven by the proliferation of digital media will be a key development
factor for Targetspot in the British and Irish markets, and more widely
To support Targetspot's commercial roll-out across the United Kingdom and
Ireland, Adam Pattison is joining Targetspot as Managing Director in the
division's new offices in London. Bringing almost 20 years' experience in sales
development in the technological sector and with media agencies, Adam notably
structured and successfully managed all the BBM (BlackBerry Messenger)
international sales teams across the EMEA and North America.
"We are delighted to welcome Adam, whose track record is testimony to his great
sales and managerial expertise, essential skills for the creation of a sales
force in this strategic zone," commented Alexandre Saboundjian, Chief Executive
and founder of AudioValley. "The United Kingdom is today one of the most
advanced European markets in digital audio. In this context, this commercial
roll-out provides AudioValley with a unique opportunity to establish an ideal
position to assert itself as a key player in the European digital audio
industry and reap maximum benefit from market dynamics," he added.
Following on from the opening of sales offices in three European countries and
Canada, and building on very rapidly growing North American business, the
launch of Targetspot's activity in the United Kingdom and Ireland once again
demonstrates the Group's commitment to establishing a dominant position in
digital audio, in particular in Europe, to grasp the opportunities offered by
this market in a rapid transition phase.